# Week 01 — Aug 11–17 ## Weekly outcome **Launch every medium and establish source of truth.** Parent plan: [100 Daily Signups Growth Plan](../100%20Daily%20Signups%20Growth%20Plan.md) ## Expected metrics | Metric | End-of-week target | |---|---:| | Completed signups/day run rate | 4 | | Qualified visitors/day | 140 | | Visitor → signup | 3% | | ICP-qualified share | 20% target | | Signup → first useful change | 15% | | First useful changes/day | ~0.6 | | Day-7 return | Baseline only | Targets are operating expectations, not causal forecasts. Weekly evidence can move channel contributions while preserving the total trajectory. ## Expected channel contribution | Medium | End-of-week signup run rate | |---|---:| | Branded/direct/word of mouth | 3/day | | Cold email | 0.4/day | | LinkedIn outbound | 0.3/day | | Founder content and organic social | 0.1/day | | Creators, partners, and communities | 0/day | | Sponsored directories/newsletters/media | 0.1/day | | Non-branded SEO | 0/day | | Paid acquisition | 0.1/day | | **Total** | **4/day** | ## Week-specific deliverables - [ ] Write and approve the production funnel event definitions from completed signup through first useful change. - [ ] Define persisted first-touch/latest-touch UTM fields and the optional self-reported attribution question. - [ ] Audit the homepage, signup, guided demo, codebase import, and first-useful-task handoff as one continuous journey. - [ ] Launch at least two distinct cold-email audience × offer tests with unique destinations and UTMs. - [ ] Continue 40 LinkedIn requests/day and record actual outcomes for the existing 22 interested leads. - [ ] Produce and distribute three founder-led product demonstrations across Martin, Alex, and influencer/creator surfaces. - [ ] Document the existing sponsored-placement package/results and shortlist at least ten similar sponsorship properties. - [ ] Publish or materially advance the first three high-intent non-branded SEO pages. - [ ] Decide the paid-learning budget, maximum cost per signup, and maximum cost per activated user. - [ ] Audit Product Hunt account eligibility, missing assets, testimonials, onboarding, analytics, and support readiness. - [ ] Segment the 260-person warm list into activated users, inactive users, and warm non-users. ## Recurring execution across every medium - [ ] Cold email: operate toward the 1,400-send daily limit, protect deliverability, and report unique leads → positive replies → signups → useful changes. - [ ] LinkedIn: maintain 40 connection requests/day and report requests → accepts → replies → interested → signups → useful changes. - [ ] Founder content: produce three anchor product demonstrations/week and distribute channel-native versions with tracked links. - [ ] Creators/communities: keep outreach, collaborations, and community participation active; measure activated-user yield. - [ ] Sponsored media: renew proven sponsorships and test comparable paid properties; do not optimize for listing count. - [ ] Non-branded SEO: publish three high-intent pages or material updates/week with real product proof. - [ ] Paid: run or scale learning tests only within approved budget, attribution, quality, and activation guardrails. - [ ] Product Hunt: continue preparation or post-launch follow-up; launch only when readiness gates pass. - [ ] Measurement/activation: review source, ICP quality, imports, first useful changes, and Day-7 return every week. - [ ] Product sharing remains a support capability and is not assigned an acquisition target. ## End-of-week evidence required - [ ] Actual completed signups/day and rolling average. - [ ] Qualified visitors/day and visitor → signup conversion. - [ ] ICP-qualified signups and share. - [ ] Codebase imports, first useful changes, and Day-7 return where mature. - [ ] Actual channel contribution versus the expected table. - [ ] Spend and cost per signup/activated user for sponsored and paid media. - [ ] Scale / improve / stop / protect decision for every medium. - [ ] Exact carryover deliverables for the next week. ## Guardrails - Do not count branded Mode searches as non-branded SEO acquisition. - Do not use Build Start / Build Succeed as the guided-demo funnel. - Do not infer cold-email totals from ambiguous platform percentages. - Do not equate LinkedIn interest with signup. - Do not model product sharing as an acquisition medium. - Do not count ordinary directory listings as sponsorship growth. - Keep completed signups, ICP-qualified signups, activated users, and canonical qualified users distinct.