# Week 03 — Aug 25–31 ## Weekly outcome **Reach a reliable 10 signups/day.** Parent plan: [100 Daily Signups Growth Plan](../100%20Daily%20Signups%20Growth%20Plan.md) ## Expected metrics | Metric | End-of-week target | |---|---:| | Completed signups/day run rate | 10 | | Qualified visitors/day | 200 | | Visitor → signup | 5% | | ICP-qualified share | 20% target | | Signup → first useful change | 20% | | First useful changes/day | ~2 | | Day-7 return | ≥10% | Targets are operating expectations, not causal forecasts. Weekly evidence can move channel contributions while preserving the total trajectory. ## Expected channel contribution | Medium | End-of-week signup run rate | |---|---:| | Branded/direct/word of mouth | 3/day | | Cold email | 1.5/day | | LinkedIn outbound | 1.5/day | | Founder content and organic social | 1/day | | Creators, partners, and communities | 0.5/day | | Sponsored directories/newsletters/media | 1.5/day | | Non-branded SEO | 0/day | | Paid acquisition | 1/day | | **Total** | **10/day** | ## Week-specific deliverables - [ ] Complete the canonical source dashboard, daily signup table, self-reported attribution, and ordered funnel. - [ ] Verify dedicated Guided Demo Started and Guided Demo Completed definitions; stop using Build events as proxies. - [ ] Put the winning homepage/CTA direction, cold destination, and LinkedIn destination live. - [ ] Ship the explicit demo → real-project transition and one clear first-useful-task prompt/checklist. - [ ] Put stage-based onboarding/lifecycle messages into operation. - [ ] Bring cold email near the 1,400-send daily capacity while preserving deliverability. - [ ] Report the first observed LinkedIn interested → signup → import → useful-change cohort. - [ ] Publish three founder demonstrations and produce at least one testimonial or user-story candidate. - [ ] Have creator/community outreach active with the first live or scheduled collaboration. - [ ] Have sponsored-placement renewal and prospecting active with cost and activation tracking. - [ ] Publish three high-intent SEO pages/updates and separate branded from non-branded reporting. - [ ] Run the first paid learning test if budget is approved. - [ ] Have Product Hunt assets in production rather than planning only. ## Recurring execution across every medium - [ ] Cold email: operate toward the 1,400-send daily limit, protect deliverability, and report unique leads → positive replies → signups → useful changes. - [ ] LinkedIn: maintain 40 connection requests/day and report requests → accepts → replies → interested → signups → useful changes. - [ ] Founder content: produce three anchor product demonstrations/week and distribute channel-native versions with tracked links. - [ ] Creators/communities: keep outreach, collaborations, and community participation active; measure activated-user yield. - [ ] Sponsored media: renew proven sponsorships and test comparable paid properties; do not optimize for listing count. - [ ] Non-branded SEO: publish three high-intent pages or material updates/week with real product proof. - [ ] Paid: run or scale learning tests only within approved budget, attribution, quality, and activation guardrails. - [ ] Product Hunt: continue preparation or post-launch follow-up; launch only when readiness gates pass. - [ ] Measurement/activation: review source, ICP quality, imports, first useful changes, and Day-7 return every week. - [ ] Product sharing remains a support capability and is not assigned an acquisition target. ## End-of-week evidence required - [ ] Actual completed signups/day and rolling average. - [ ] Qualified visitors/day and visitor → signup conversion. - [ ] ICP-qualified signups and share. - [ ] Codebase imports, first useful changes, and Day-7 return where mature. - [ ] Actual channel contribution versus the expected table. - [ ] Spend and cost per signup/activated user for sponsored and paid media. - [ ] Scale / improve / stop / protect decision for every medium. - [ ] Exact carryover deliverables for the next week. ## Guardrails - Do not count branded Mode searches as non-branded SEO acquisition. - Do not use Build Start / Build Succeed as the guided-demo funnel. - Do not infer cold-email totals from ambiguous platform percentages. - Do not equate LinkedIn interest with signup. - Do not model product sharing as an acquisition medium. - Do not count ordinary directory listings as sponsorship growth. - Keep completed signups, ICP-qualified signups, activated users, and canonical qualified users distinct.