# Week 04 — Sep 1–7 ## Weekly outcome **Repeat the first winners across every medium.** Parent plan: [100 Daily Signups Growth Plan](../100%20Daily%20Signups%20Growth%20Plan.md) ## Expected metrics | Metric | End-of-week target | |---|---:| | Completed signups/day run rate | 13 | | Qualified visitors/day | 260 | | Visitor → signup | 5% | | ICP-qualified share | 20% target | | Signup → first useful change | 22% | | First useful changes/day | ~2.9 | | Day-7 return | ≥12% | Targets are operating expectations, not causal forecasts. Weekly evidence can move channel contributions while preserving the total trajectory. ## Expected channel contribution | Medium | End-of-week signup run rate | |---|---:| | Branded/direct/word of mouth | 3.3/day | | Cold email | 1.8/day | | LinkedIn outbound | 1.5/day | | Founder content and organic social | 2/day | | Creators, partners, and communities | 1/day | | Sponsored directories/newsletters/media | 1.7/day | | Non-branded SEO | 0.3/day | | Paid acquisition | 1.4/day | | **Total** | **13/day** | ## Week-specific deliverables - [ ] Scale the best-performing cold audience × offer while retaining one controlled challenger. - [ ] Keep LinkedIn at 40 requests/day and shorten the handoff from interested lead to product use. - [ ] Publish three founder demonstrations using the best-performing proof format from August. - [ ] Run the first creator collaboration or community demonstration and capture attributed outcomes. - [ ] Launch or renew a second sponsored placement with a comparable audience to the proven property. - [ ] Publish three non-branded SEO pages/updates in one coherent high-intent cluster. - [ ] Review the first paid cohort by ICP quality and useful-change rate, not clicks alone. - [ ] Contact inactive registered users with stage-specific reactivation rather than a generic announcement. - [ ] Complete the first Product Hunt gallery/video drafts and test them with activated users. - [ ] Identify the top three activation blockers from import through first useful change. ## Recurring execution across every medium - [ ] Cold email: operate toward the 1,400-send daily limit, protect deliverability, and report unique leads → positive replies → signups → useful changes. - [ ] LinkedIn: maintain 40 connection requests/day and report requests → accepts → replies → interested → signups → useful changes. - [ ] Founder content: produce three anchor product demonstrations/week and distribute channel-native versions with tracked links. - [ ] Creators/communities: keep outreach, collaborations, and community participation active; measure activated-user yield. - [ ] Sponsored media: renew proven sponsorships and test comparable paid properties; do not optimize for listing count. - [ ] Non-branded SEO: publish three high-intent pages or material updates/week with real product proof. - [ ] Paid: run or scale learning tests only within approved budget, attribution, quality, and activation guardrails. - [ ] Product Hunt: continue preparation or post-launch follow-up; launch only when readiness gates pass. - [ ] Measurement/activation: review source, ICP quality, imports, first useful changes, and Day-7 return every week. - [ ] Product sharing remains a support capability and is not assigned an acquisition target. ## End-of-week evidence required - [ ] Actual completed signups/day and rolling average. - [ ] Qualified visitors/day and visitor → signup conversion. - [ ] ICP-qualified signups and share. - [ ] Codebase imports, first useful changes, and Day-7 return where mature. - [ ] Actual channel contribution versus the expected table. - [ ] Spend and cost per signup/activated user for sponsored and paid media. - [ ] Scale / improve / stop / protect decision for every medium. - [ ] Exact carryover deliverables for the next week. ## Guardrails - Do not count branded Mode searches as non-branded SEO acquisition. - Do not use Build Start / Build Succeed as the guided-demo funnel. - Do not infer cold-email totals from ambiguous platform percentages. - Do not equate LinkedIn interest with signup. - Do not model product sharing as an acquisition medium. - Do not count ordinary directory listings as sponsorship growth. - Keep completed signups, ICP-qualified signups, activated users, and canonical qualified users distinct.