# Week 05 — Sep 8–14 ## Weekly outcome **Build the repeatable proof and distribution system.** Parent plan: [100 Daily Signups Growth Plan](../100%20Daily%20Signups%20Growth%20Plan.md) ## Expected metrics | Metric | End-of-week target | |---|---:| | Completed signups/day run rate | 17 | | Qualified visitors/day | 340 | | Visitor → signup | 5% | | ICP-qualified share | 20% target | | Signup → first useful change | 24% | | First useful changes/day | ~4.1 | | Day-7 return | ≥14% | Targets are operating expectations, not causal forecasts. Weekly evidence can move channel contributions while preserving the total trajectory. ## Expected channel contribution | Medium | End-of-week signup run rate | |---|---:| | Branded/direct/word of mouth | 3.7/day | | Cold email | 2.2/day | | LinkedIn outbound | 1.5/day | | Founder content and organic social | 3.2/day | | Creators, partners, and communities | 1.5/day | | Sponsored directories/newsletters/media | 1.9/day | | Non-branded SEO | 0.7/day | | Paid acquisition | 2.3/day | | **Total** | **17/day** | ## Week-specific deliverables - [ ] Complete first-touch, latest-touch, and self-reported source reconciliation for the current cohorts. - [ ] Document the winning cold offer, audience, destination, and downstream conversion chain. - [ ] Publish three founder demonstrations and reach at least twelve cumulative anchor demonstrations published or ready. - [ ] Put the first reusable creator brief and asset kit into use. - [ ] Have at least two creator/community collaborations live, recorded, or scheduled. - [ ] Rank existing and prospective sponsorships by audience fit, traffic, cost, signups, and activation. - [ ] Publish three SEO pages/updates and identify the first non-branded queries gaining impressions. - [ ] Decide whether paid acquisition passes the initial quality/CAC test and what can scale next. - [ ] Raise signup → first useful change toward 24% by addressing the highest-impact activation blocker. - [ ] Finish Product Hunt maker story, gallery, video, launch email, and support checklist drafts. ## Recurring execution across every medium - [ ] Cold email: operate toward the 1,400-send daily limit, protect deliverability, and report unique leads → positive replies → signups → useful changes. - [ ] LinkedIn: maintain 40 connection requests/day and report requests → accepts → replies → interested → signups → useful changes. - [ ] Founder content: produce three anchor product demonstrations/week and distribute channel-native versions with tracked links. - [ ] Creators/communities: keep outreach, collaborations, and community participation active; measure activated-user yield. - [ ] Sponsored media: renew proven sponsorships and test comparable paid properties; do not optimize for listing count. - [ ] Non-branded SEO: publish three high-intent pages or material updates/week with real product proof. - [ ] Paid: run or scale learning tests only within approved budget, attribution, quality, and activation guardrails. - [ ] Product Hunt: continue preparation or post-launch follow-up; launch only when readiness gates pass. - [ ] Measurement/activation: review source, ICP quality, imports, first useful changes, and Day-7 return every week. - [ ] Product sharing remains a support capability and is not assigned an acquisition target. ## End-of-week evidence required - [ ] Actual completed signups/day and rolling average. - [ ] Qualified visitors/day and visitor → signup conversion. - [ ] ICP-qualified signups and share. - [ ] Codebase imports, first useful changes, and Day-7 return where mature. - [ ] Actual channel contribution versus the expected table. - [ ] Spend and cost per signup/activated user for sponsored and paid media. - [ ] Scale / improve / stop / protect decision for every medium. - [ ] Exact carryover deliverables for the next week. ## Guardrails - Do not count branded Mode searches as non-branded SEO acquisition. - Do not use Build Start / Build Succeed as the guided-demo funnel. - Do not infer cold-email totals from ambiguous platform percentages. - Do not equate LinkedIn interest with signup. - Do not model product sharing as an acquisition medium. - Do not count ordinary directory listings as sponsorship growth. - Keep completed signups, ICP-qualified signups, activated users, and canonical qualified users distinct.