# Week 06 — Sep 15–21 ## Weekly outcome **Reach 20/day and select the repeatable winners.** Parent plan: [100 Daily Signups Growth Plan](../100%20Daily%20Signups%20Growth%20Plan.md) ## Expected metrics | Metric | End-of-week target | |---|---:| | Completed signups/day run rate | 20 | | Qualified visitors/day | 400 | | Visitor → signup | 5% | | ICP-qualified share | 20% target | | Signup → first useful change | 25% | | First useful changes/day | ~5 | | Day-7 return | ≥15% | Targets are operating expectations, not causal forecasts. Weekly evidence can move channel contributions while preserving the total trajectory. ## Expected channel contribution | Medium | End-of-week signup run rate | |---|---:| | Branded/direct/word of mouth | 4/day | | Cold email | 2.5/day | | LinkedIn outbound | 1.5/day | | Founder content and organic social | 4/day | | Creators, partners, and communities | 2/day | | Sponsored directories/newsletters/media | 2/day | | Non-branded SEO | 1/day | | Paid acquisition | 3/day | | **Total** | **20/day** | ## Week-specific deliverables - [ ] Publish a channel-level report covering visitors, signups, ICP quality, imports, useful changes, and Day-7 return. - [ ] Stop or replace cold offers that generate activity without qualified product use. - [ ] Lock the observed LinkedIn interested → signup baseline and preserve the message until a better challenger wins. - [ ] Publish three founder demonstrations from the strongest two product-story themes. - [ ] Run live creator/community collaborations and document the format that produces the strongest activated-user yield. - [ ] Create a repeatable sponsorship sourcing, buying, renewal, and measurement workflow. - [ ] Publish three SEO pages/updates and report branded versus non-branded acquisition separately. - [ ] Scale the first paid audience/creative only if activated-user economics pass. - [ ] Reach or trend toward 25% signup → first useful change and 15% Day-7 return. - [ ] Make the Product Hunt readiness decision: launch at earliest readiness date or list the exact remaining blockers. ## Recurring execution across every medium - [ ] Cold email: operate toward the 1,400-send daily limit, protect deliverability, and report unique leads → positive replies → signups → useful changes. - [ ] LinkedIn: maintain 40 connection requests/day and report requests → accepts → replies → interested → signups → useful changes. - [ ] Founder content: produce three anchor product demonstrations/week and distribute channel-native versions with tracked links. - [ ] Creators/communities: keep outreach, collaborations, and community participation active; measure activated-user yield. - [ ] Sponsored media: renew proven sponsorships and test comparable paid properties; do not optimize for listing count. - [ ] Non-branded SEO: publish three high-intent pages or material updates/week with real product proof. - [ ] Paid: run or scale learning tests only within approved budget, attribution, quality, and activation guardrails. - [ ] Product Hunt: continue preparation or post-launch follow-up; launch only when readiness gates pass. - [ ] Measurement/activation: review source, ICP quality, imports, first useful changes, and Day-7 return every week. - [ ] Product sharing remains a support capability and is not assigned an acquisition target. ## End-of-week evidence required - [ ] Actual completed signups/day and rolling average. - [ ] Qualified visitors/day and visitor → signup conversion. - [ ] ICP-qualified signups and share. - [ ] Codebase imports, first useful changes, and Day-7 return where mature. - [ ] Actual channel contribution versus the expected table. - [ ] Spend and cost per signup/activated user for sponsored and paid media. - [ ] Scale / improve / stop / protect decision for every medium. - [ ] Exact carryover deliverables for the next week. ## Guardrails - Do not count branded Mode searches as non-branded SEO acquisition. - Do not use Build Start / Build Succeed as the guided-demo funnel. - Do not infer cold-email totals from ambiguous platform percentages. - Do not equate LinkedIn interest with signup. - Do not model product sharing as an acquisition medium. - Do not count ordinary directory listings as sponsorship growth. - Keep completed signups, ICP-qualified signups, activated users, and canonical qualified users distinct.