# Week 08 — Sep 29–Oct 5 ## Weekly outcome **Reach 35/day and remove weak treatments.** Parent plan: [100 Daily Signups Growth Plan](../100%20Daily%20Signups%20Growth%20Plan.md) ## Expected metrics | Metric | End-of-week target | |---|---:| | Completed signups/day run rate | 35 | | Qualified visitors/day | 700 | | Visitor → signup | 5% | | ICP-qualified share | 20% target | | Signup → first useful change | 27% | | First useful changes/day | ~9.4 | | Day-7 return | ≥18% | Targets are operating expectations, not causal forecasts. Weekly evidence can move channel contributions while preserving the total trajectory. ## Expected channel contribution | Medium | End-of-week signup run rate | |---|---:| | Branded/direct/word of mouth | 5/day | | Cold email | 3/day | | LinkedIn outbound | 2/day | | Founder content and organic social | 7/day | | Creators, partners, and communities | 6/day | | Sponsored directories/newsletters/media | 4/day | | Non-branded SEO | 3/day | | Paid acquisition | 5/day | | **Total** | **35/day** | ## Week-specific deliverables - [ ] Remove lower-performing landing and campaign treatments instead of retaining competing active truths. - [ ] Publish the September channel contribution report against the 35/day model. - [ ] Keep cold and LinkedIn at operating capacity with downstream activation reporting. - [ ] Publish three founder demonstrations from proven themes and introduce one controlled creative challenger. - [ ] Operate the recurring creator/community calendar with multiple live outputs. - [ ] Have the sponsorship pipeline producing approximately four daily signups or document the exact gap. - [ ] Publish three SEO pages/updates and report non-branded signups separately. - [ ] Have paid acquisition contributing approximately five/day if economics pass; otherwise reassign the gap explicitly. - [ ] Reach or trend toward 27% signup → useful change and 18% Day-7 return. - [ ] If Product Hunt has launched, complete the first post-launch source, activation, and retention readback. ## Recurring execution across every medium - [ ] Cold email: operate toward the 1,400-send daily limit, protect deliverability, and report unique leads → positive replies → signups → useful changes. - [ ] LinkedIn: maintain 40 connection requests/day and report requests → accepts → replies → interested → signups → useful changes. - [ ] Founder content: produce three anchor product demonstrations/week and distribute channel-native versions with tracked links. - [ ] Creators/communities: keep outreach, collaborations, and community participation active; measure activated-user yield. - [ ] Sponsored media: renew proven sponsorships and test comparable paid properties; do not optimize for listing count. - [ ] Non-branded SEO: publish three high-intent pages or material updates/week with real product proof. - [ ] Paid: run or scale learning tests only within approved budget, attribution, quality, and activation guardrails. - [ ] Product Hunt: continue preparation or post-launch follow-up; launch only when readiness gates pass. - [ ] Measurement/activation: review source, ICP quality, imports, first useful changes, and Day-7 return every week. - [ ] Product sharing remains a support capability and is not assigned an acquisition target. ## End-of-week evidence required - [ ] Actual completed signups/day and rolling average. - [ ] Qualified visitors/day and visitor → signup conversion. - [ ] ICP-qualified signups and share. - [ ] Codebase imports, first useful changes, and Day-7 return where mature. - [ ] Actual channel contribution versus the expected table. - [ ] Spend and cost per signup/activated user for sponsored and paid media. - [ ] Scale / improve / stop / protect decision for every medium. - [ ] Exact carryover deliverables for the next week. ## Guardrails - Do not count branded Mode searches as non-branded SEO acquisition. - Do not use Build Start / Build Succeed as the guided-demo funnel. - Do not infer cold-email totals from ambiguous platform percentages. - Do not equate LinkedIn interest with signup. - Do not model product sharing as an acquisition medium. - Do not count ordinary directory listings as sponsorship growth. - Keep completed signups, ICP-qualified signups, activated users, and canonical qualified users distinct.