# Week 12 — Oct 27–Nov 1 ## Weekly outcome **Reach 100/day on a rolling seven-day average.** Parent plan: [100 Daily Signups Growth Plan](../100%20Daily%20Signups%20Growth%20Plan.md) ## Expected metrics | Metric | End-of-week target | |---|---:| | Completed signups/day run rate | 100 | | Qualified visitors/day | 2000 | | Visitor → signup | 5% | | ICP-qualified share | 20% modeled | | Signup → first useful change | 30% | | First useful changes/day | ~30 | | Day-7 return | ≥20% | Targets are operating expectations, not causal forecasts. Weekly evidence can move channel contributions while preserving the total trajectory. ## Expected channel contribution | Medium | End-of-week signup run rate | |---|---:| | Branded/direct/word of mouth | 8/day | | Cold email | 5/day | | LinkedIn outbound | 2/day | | Founder content and organic social | 19/day | | Creators, partners, and communities | 24/day | | Sponsored directories/newsletters/media | 12/day | | Non-branded SEO | 15/day | | Paid acquisition | 15/day | | **Total** | **100/day** | ## Week-specific deliverables - [ ] Reach approximately 2,000 qualified visitors/day and 100 completed signups/day on the rolling seven-day average. - [ ] Keep every channel contribution measured against the current model and explicitly reassign gaps. - [ ] Keep cold at approximately five/day and LinkedIn at approximately two/day without sacrificing quality. - [ ] Have founder content near nineteen/day and creator/community distribution near twenty-four/day. - [ ] Have sponsored media near twelve/day, non-branded SEO near fifteen/day, and paid near fifteen/day if approved. - [ ] Run the coordinated launch this week only if it has not already happened and all readiness gates pass. - [ ] Keep no single channel above approximately 25% of the run-rate target. - [ ] Maintain at least 30% signup → first useful change and 20% Day-7 return. - [ ] Confirm support, infrastructure, and onboarding can handle the 100/day intake. - [ ] Publish the first seven-day 100/day readback with source, ICP quality, activation, retention, and cost. ## Recurring execution across every medium - [ ] Cold email: operate toward the 1,400-send daily limit, protect deliverability, and report unique leads → positive replies → signups → useful changes. - [ ] LinkedIn: maintain 40 connection requests/day and report requests → accepts → replies → interested → signups → useful changes. - [ ] Founder content: produce three anchor product demonstrations/week and distribute channel-native versions with tracked links. - [ ] Creators/communities: keep outreach, collaborations, and community participation active; measure activated-user yield. - [ ] Sponsored media: renew proven sponsorships and test comparable paid properties; do not optimize for listing count. - [ ] Non-branded SEO: publish three high-intent pages or material updates/week with real product proof. - [ ] Paid: run or scale learning tests only within approved budget, attribution, quality, and activation guardrails. - [ ] Product Hunt: continue preparation or post-launch follow-up; launch only when readiness gates pass. - [ ] Measurement/activation: review source, ICP quality, imports, first useful changes, and Day-7 return every week. - [ ] Product sharing remains a support capability and is not assigned an acquisition target. ## End-of-week evidence required - [ ] Actual completed signups/day and rolling average. - [ ] Qualified visitors/day and visitor → signup conversion. - [ ] ICP-qualified signups and share. - [ ] Codebase imports, first useful changes, and Day-7 return where mature. - [ ] Actual channel contribution versus the expected table. - [ ] Spend and cost per signup/activated user for sponsored and paid media. - [ ] Scale / improve / stop / protect decision for every medium. - [ ] Exact carryover deliverables for the next week. ## Guardrails - Do not count branded Mode searches as non-branded SEO acquisition. - Do not use Build Start / Build Succeed as the guided-demo funnel. - Do not infer cold-email totals from ambiguous platform percentages. - Do not equate LinkedIn interest with signup. - Do not model product sharing as an acquisition medium. - Do not count ordinary directory listings as sponsorship growth. - Keep completed signups, ICP-qualified signups, activated users, and canonical qualified users distinct.